On August 29, 2025, Alibaba International Station East China Headquarters grandly held a relocation ceremony in Shanghai. Yang Yuanjia, Chairman of SEPPES Door Industry (Suzhou) Co., Ltd., was invited to attend this grand event as an outstanding representative of top-tier merchants and contracted lecturers. He delivered a wonderful keynote speech and witnessed this significant moment together with the Alibaba International Station team and many partners in the industry.
In his speech, Yang Yuanjia affectionately reviewed the more than five years of cooperative journey between SEPPES Door Industry and Alibaba International Station, unreservedly shared the enterprise's transformation process from focusing on the domestic market to successfully stepping onto the global stage, and fully affirmed the key role played by Alibaba International Station in SEPPES Door Industry's brand global expansion journey.
Since its establishment in 2011, SEPPES Door Industry (Suzhou) Co., Ltd. has always focused on the R&D, manufacturing and sales of industrial doors, loading and unloading equipment and intelligent control systems, and is a high-tech enterprise with strong strength. Adhering to the product concept of "Safety, Efficiency and Durability", the company is committed to providing professional intelligent door solutions for logistics, manufacturing, medicine, food and other industries. After more than ten years of steady development, SEPPES Door Industry has grown into a benchmark enterprise in the domestic industrial door field with independent R&D capabilities and a complete product line, and has successfully built a service network covering the whole country.
Since 2020, SEPPES Door Industry has made a forward-looking strategic layout for the overseas market, identified foreign trade business as a new "second growth curve" of the enterprise, and resolutely chose Alibaba International Station as the core support platform for its global operation. Up to now, SEPPES Door Industry's products have been successfully exported to 74 countries around the world, providing services for many Fortune 500 enterprises and successfully realizing a gorgeous transformation from "Made in China" to "Chinese Brand".
Yang Yuanjia started his speech in a humorous way: "As a merchant and lecturer representative of Alibaba International Station, among the merchant group, I am not the one with the largest business scale; in the lecturer team, I am not the one with the most outstanding image... Along the way, I have been thinking about why I was chosen as the representative to speak here?" Finally, he found the answer: "At the beginning of August, our company completed the relocation; at the end of August, Alibaba East China New Headquarters was officially put into use. We all started a new journey in this passionate August, and we are undoubtedly like-minded companions."
He specifically mentioned that five years ago, when the company had just signed a contract with Alibaba International Station, it was hit by the epidemic, and the enterprise's development fell into confusion. At this critical moment, a sentence from the Alibaba customer manager - "The epidemic will completely change the overseas procurement habits, and the transfer of offline business to online is an excellent opportunity" - awakened the entire team like an epiphany. Although there were doubts at that time, SEPPES Door Industry still firmly invested resources in operating the International Station platform, and finally achieved a major breakthrough in brand global expansion from scratch.
Yang Yuanjia revealed SEPPES Door Industry's latest foreign trade data at the ceremony: in the first half of 2025, the company's foreign trade performance increased by more than 100% year-on-year, which strongly verified the significant effect of the superposition of enterprise strategy and platform dividends. He proudly pointed out that now, among every 7 Fortune 500 enterprises, 1 has chosen SEPPES Door Industry's products. The in-depth cooperation with Alibaba International Station over the years "is not only a remarkable achievement in data, but also a fruit of trust and correct strategic choices".
As a contracted lecturer of Alibaba International Station, Yang Yuanjia made a solemn commitment to continuously share practical experience. Adhering to the concept of "The more you share, the more you grow; light up yourself to illuminate others", he will actively empower more foreign trade enterprises in the future and work together with Alibaba International Station to promote the process of Chinese manufacturing brands entering the overseas market.
Near the end of the ceremony, Chairman Yang Yuanjia, on behalf of SEPPES Door Industry, extended best wishes to Alibaba International Station East China Headquarters: "Based in Shanghai, aim at the whole country; new location, new atmosphere, and create new glory again!"
The relocation of Alibaba International Station East China Headquarters to the new site marks the official implementation of its important strategic measure to further integrate resources in the Yangtze River Delta region and deepen regional service capabilities. This relocation is also regarded as a key step for Alibaba International Station to strengthen localized operations and help enterprises in the East China region achieve global development.
